If you own a business, there is a high likelihood that you have some sort of digital presence. More often than not, this will include a Facebook page. And at some point it is possible that you’ve used the boost button on your Facebook page to amplify the reach of your content. It looked like […]
If you own a business, there is a high likelihood that you have some sort of digital presence. More often than not, this will include a Facebook page. And at some point it is possible that you’ve used the boost button on your Facebook page to amplify the reach of your content. It looked like […]
In the dynamic landscape of South African entrepreneurship, where funding can be scarce compared to that of corporate giants, digital marketing emerges as a pivotal tool for building and expanding brands. Unlike traditional marketing methods, that often require substantial financial investments, digital channels provide a cost-effective platform that helps to level the playing field for […]
Digital marketing is an overused term that has lost its original meaning. Nowadays the perception is that anyone with access to ChatGPT or any creative AI tools can run social media platforms. Well yes, that’s probably true – like the infinite monkey theory. The infinite monkey theorem states that a monkey hitting keys at random […]
